Your popup should be a shopping funnel, not an email field with a discount attached.
Here's what usually happens…
Shoppers see a "Get 10% off" popup, they enter their email, get a code, and the pop-up disappears.
The brand grows its list, but it learns nothing about the shopper, which does very little to help them actually buy.
That's a missed opportunity. An expensive missed opportunity.
Across thousands of brands using ConvertFlow, we've seen a better approach:
1. Ask shoppers what they're looking for
2. Personalize the incentive or offer messaging
3. Capture email & SMS info while capturing shopping intent
4. Sync that data directly into the email platform
5. Automatically apply the discount to the shopper’s cart
6. Recommend relevant best sellers based on their answers
7. Guide them into a quiz, bundle, or other offer
Now your pop-up funnel isn't just growing the list; it's also…
- Learning what the shopper wants
- Personalizing what they see next
- Giving Klaviyo better data for follow-up
- Moving the shopper closer to an order
- Attributing revenue back to the popup
Look at it this way: the email address isn't the finish line; it's just one step in the buying journey.
In this video, I'll walk you through a pop-up funnel template you can use to turn more website visitors into subscribers and move those people towards the right offer.
To funnels that convert,
Jon Denney
Denney Bros
P.S. The most valuable field in your popup may not be the email field. See the question that changes everything afterward.