Most brands send cold traffic directly to product pages.
Robbie Jack doesn't.
After helping scale multiple brands to 8 figures, he has a simple reason why:
Most cold traffic isn't ready for a product page.
They're not ready to buy.
They may not fully understand the problem.
They don't know the brand.
And they certainly don't know why this product is the right solution.
Instead, he prefers funnels that build awareness before presenting an offer.
Things like…
→ Quizzes
→ Advertorials
→ Educational landing pages
→ Listicles
→ Product recommendation funnels
As Robbie explains…
"They're not ready to buy you. They don't even know they have a problem. They don't know who you are."
That's a powerful shift in thinking, because most brands treat every visitor the same.
Click the ad → Land on the PDP → Hope they figure it out :(
Today’s fastest-growing brands match the funnel to the customer's level of awareness.
✓ Cold traffic gets education
✓ Interested prospects get guidance
✓ High-intent buyers get offers
✓ Different funnels for different stages
That's one of the topics we broke down in the latest episode of The Funnels Show.
We also discussed…
- Why Robbie thinks post-click optimization is a high-leverage growth play
- His framework for matching funnels to awareness levels
- The role quiz funnels play in customer acquisition
- How he thinks about scaling paid traffic profitably
- The systems he uses to manage tens of millions in ad spend
Watch the episode here ↓
https://www.youtube.com/watch?v=YlW9eOApxZQ&t=145s
Jon Denney
Denney Bros
P.S. One of the biggest mistakes we see is sending every visitor through the same path. Brands scaling fastest match the funnel to the buyer’s level of awareness and intent.