Most brands launch a product and then start searching for product-market fit.
Grüns reversed the order.
Before selling a single gummy, Chad Janis and his team spent a year testing the product with hundreds of people, gathering feedback, and refining the experience.
Just 3 years after launching, Grüns was acquired for $1.2 billion.
The growth numbers are extraordinary, but the most important part of the story happened before the ads, retail expansion, and 9-figure run rate.
See a quick breakdown of the overlooked strategy behind Grüns’ growth…
Watch the video clip here >
Ethan Denney
Denney Bros
P.S. Great marketing can amplify demand. Grüns shows what happens when you deeply understand that demand before asking people to buy.