Most brands think of quiz funnels as a conversion tool, but that seriously miscalculates their real value.
Here’s why…
When a quiz funnel boosts AOV, it doesn’t just create a larger order; it fundamentally changes the math behind acquiring new customers.
May Lindstrom Skin used a ConvertFlow quiz funnel to guide shoppers toward personalized skincare bundles.
The result?
→ AOV increased by 49.4%
→ Funnel-driven purchases reached a $260.00 average
→ The funnel generated millions in revenue
But AOV lift is only part of the story; a bigger first order gives a brand more room to:
→ Spend more to acquire new customers
→ Offer stronger subscriber incentives
→ Promote higher-value bundles
→ Discount more aggressively during promos & sales
→ Scale campaigns that used to be unprofitable
That’s why quiz funnels can improve more than just conversion rates; they can improve the unit economics that determine how aggressively a brand can grow.
In this short clip, I’ll show you how ConvertFlow quiz funnels boost AOV and walk you through the quiz template behind the strategy.
Enjoy,
Jon Denney
Denney Bros
P.S. The quiz itself isn’t magic. The real advantage comes from replacing open-ended browsing with a guided, personalized offer. You’ll see how that works in this video >