Most brands try to remove as much friction as possible before checkout.
Prose makes you answer a 5-minute quiz before you can buy a bottle of shampoo.
On the surface, that sounds like a conversion problem.
But every answer helps Prose create a made-to-order formula for that customer.
In other words, the quiz isn’t simply part of the funnel. It’s part of the product.
The same data also helps Prose personalize the offer and follow-up, which explains why more than 50% of its customers buy again within their first year.
That’s almost 2x the repurchase rate for the category.
In this new episode of The Funnels Show, you’ll see how Prose turned a 40-step quiz into the engine behind $165 million in annual revenue, and what other brands can learn from it.
Enjoy,
Jon Denney
Denney Bros
P.S. Know a marketer, brand, or agency who would be interested in this? Forward it to them!