Most brands use email as a broadcast tool.
Winning brands use it as a revenue engine.
Most brands spend lots of time planning their next Klaviyo campaign, but winning brands spend years optimizing the emails they never have to send manually.
That difference can be worth millions.
Ethan and I reverse engineered the email & SMS flows behind ecommerce brands generating hundreds of millions, and in some cases billions, in revenue.
What we found wasn’t just better subject lines or email design; these top brands use Klaviyo in a strategically different way.
For example…
One skincare brand follows up with abandoning shoppers for 18 days. Another one stops selling on day 7 and does something that seems completely counterintuitive.
One brand turns quiz answers into a personalized product protocol, while another uses post-purchase email to convert one-time buyers into recurring subscription revenue.
At first, their email flows look very different, but they all share one key advantage that most brands are missing.
In this short video, I break down that advantage and show how fast-growing brands turn Klaviyo from an email tool into a revenue engine.
Enjoy,
Jon Denney
Denney Bros
P.S. A top furniture brand uses email flows to change how customers see themselves. After that shift happens, selling expensive chairs, desks, monitor arms, and other accessories becomes a lot easier. See how they do it >