The Funnels Show Episode 9 is live.
In this episode, Ethan and I break down IM8’s full Shopify funnel.
Inside the episode:
See why IM8’s team runs 4 separate Meta ad accounts, each targeting a different customer persona. You’ll also see:
How every ad angle maps to a message-matched landing page for athletes, seniors, GLP-1 users, and skeptics
The quiz funnel driving 90+ ads, and how it engineers AOV before the offer page
The 90-day transformation offer that makes canceling feel irrational before the product proves itself
The scratch-card popup that captures emails without giving away extra margin
The welcome flow that educates & builds trust before it ever hammers an offer
How they intercept AG1 customers at the bottom of the funnel with paid search and comparison pages
The subdomain strategy that isolates paid landing pages from the Shopify store for faster testing
Bonus: Free IM8 swipe file
We packaged the key assets so you can study and apply them to your own brand.
Watch the episode + grab the swipe file
Study the funnel, swipe the principles, and apply them to your brand.
Jon Denney
The Denney Bros
P.S. Know a DTC founder, marketer, or agency owner? Pls forward this to them.