For years, growing a marketing agency usually meant hiring more people.
– More account managers
– More copywriters
– More designers
– More developers
I'm not convinced that's where the industry is headed anymore.
AI is changing the economics of agency growth.
The best operators aren't using AI to replace expertise; they're using it to reduce the repetitive work that gets in the way.
In this conversation, Robbie Jack shares with Ethan and me how he's restructured his agency around that idea and why he chose Claude Code as the foundation of his AI workflow.
Instead of building a larger team, he's using AI to…
✓ Write & publish content
✓ Build entire websites
✓ Automate client reporting
✓ Surface important Slack updates (without him living in Slack)
That gives him more time to focus on the work clients actually pay for… strategy, media buying, and solving hard problems.
If this trend continues, the agencies that grow the fastest may not be the ones with the biggest teams; they may be the ones that create the most technical leverage.
See our conversation here > https://lnkd.in/p/eAiRV8Ud
Jon Denney
Denney Bros