Your client’s ad team is testing new hooks, offers, and messaging.
But are your email campaigns keeping up?
George Kapernaros, founder of Klaviyo Elite agency YOCTO, says this disconnect is one of the most common complaints brands have about email agencies.
Ad teams can test far more than email teams. The messaging moves on, but the emails fall behind.
So George’s team uses AI to help close that gap.
Here’s a quick look at their workflow…
1) Scrape the ads the brand is running
2) Use AI to extract key messaging themes & the landing pages those ads lead to
3) Build an email calendar informed by those insights
Let’s say a supplement brand runs lots of ads about “bloating.”
“Bloating” gives the email team a relevant angle to test with subscribers who arrived through that messaging.
The ads explain why people joined the list; the emails should build on that.
Ethan and I sat down with George on The Funnels Show to explore how his agency puts AI to work to achieve outstanding results.
Jon Denney
Denney Bros
P.S. George also shows how AI flags something in client calls that his team needs to act on. See what triggers the alert →