Email is the highest ROI marketing channel I’ve seen.
But just “sending more emails” is rarely an effective strategy.
The key question is… which emails should you be sending?
And which revenue opportunities are you overlooking?
Ethan and I sat down with George Kapernaros, who runs Klaviyo Elite agency YOCTO, to dig into real-life examples.
One that stood out… his team tested an offer for a collagen brand and generated an extra $700K in incremental revenue.
The audience?
Existing subscription customers that some brands hesitate to email for fear of triggering cancellations.
But George and his team saw an opportunity worth testing.
The 3 pro moves worth stealing?
Who they contacted
What they offered
Exactly when they sent it
Whether you sell subscriptions or one-time purchases, getting the audience, offer, and timing right is super important!
In our latest episode of The Funnels Show, George walks us through the example:
You’ll also see…
→ How his team approaches growing customer LTV
→ Why Klaviyo’s default attribution can make results look better than they are
→ How YOCTO is using AI to scale its agency
To more revenue,
Jon Denney
Denney Bros
P.S. Your next big revenue opportunity could be sitting in your existing customer base. See how to find it →